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Guide · 6 min read

WordPress SEO

What to set up, in what order, and how to know it is working.
01

What WordPress SEO really is

SEO is helping Google, Bing and other search engines find your pages, understand them and show them to the right people. On WordPress that comes down to three jobs: checking for problems, setting up what search engines look for, and guiding each page as you write.
02

Start with the basics

Give every page a unique title and description, publish an XML sitemap, make sure robots.txt does not block anything important, and redirect moved pages instead of letting them 404. These five items cover most early wins.
03

Tell search engines when something changes

A sitemap is a map, but you can also notify search engines directly. Protocols like IndexNow let supporting engines know about new or updated pages right away rather than waiting to be crawled.
04

Measure, fix, re-measure

Connect Google Search Console so you see real queries and impressions. Fix the highest-severity problems first, then scan again. Progress you can see is progress you keep.

Key takeaways

  • Unique titles and descriptions on every page
  • A sitemap and a sane robots.txt
  • Redirect, do not delete
  • Re-scan after each fix

WordPress SEO: frequently asked questions

Do I need an SEO plugin for WordPress?
WordPress does not set custom titles, meta descriptions or redirects on its own, so most sites use a plugin for them. Use only one plugin to output meta tags and sitemaps, or you will get duplicate tags.
How long does WordPress SEO take to work?
Technical fixes such as unblocking crawlers can show up within days once pages are recrawled. Content and ranking improvements usually take weeks to months. Search engines decide the timing.
Is WordPress good for SEO?
Yes. WordPress produces clean, crawlable HTML and supports sitemaps, custom permalinks and structured data. Results depend on your content, speed and setup more than the platform.

Sources and further reading

Google, “SEO Starter Guide”
Google, “SEO Starter Guide”
Google, “SEO Starter Guide”
Google, “SEO Starter Guide”
Google, “SEO Starter Guide”
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